Rum & Liquor History

1862–1940

Cuban rum was born in the port cities. Bacardi began in Santiago de Cuba in 1862, its bat emblem becoming famous worldwide; Havana Club was founded in Cárdenas in 1934; and Havana's 1930 Art Deco Bacardi Building still stands as a landmark of the era. These pages trace the places behind Cuba's pre-1940 rum and liquor trade.